How To Scale Your Business
To $10 Million
In 18 Steps

I asked a mentor who has built a $100 million+ consultancy what it takes to scale past 8 figures. Before I'd even finished the sentence, he said one word: talent. This mirrors the research Geoff Smart and Randy Street did for their bestselling book WHO — they interviewed 20+ billionaires and 300+ CEOs about what builds a successful business. 52% said talent, far ahead of everything else at just 20%.

Building a world-class team of world-class people is what it's all about. But as you scale past 7 figures, you need people who are exceptional not just at execution, but at leadership. Your team is one of the highest forms of leverage you own. Get crystal clear on who needs to join yours, and build hiring systems around it so you grow from strength to strength.

When scaling from 6 to 7 figures, one core offer is the right strategy. But it becomes a key bottleneck when scaling to the next level. To get to $10 million, you need more than one offer — and the fastest way to build that out is through strategic partnerships.

You can and should build your own offers over time, but leveraging other people accelerates everything. Find relevant people and brands to partner with, tap into new audiences, and expand your reach in ways you couldn't do alone. When it comes to fast, efficient growth, partnerships are a multiplier.

One of the biggest mental blocks we see when working with clients at 2X is a reluctance to go all-in on marketing. Even when the numbers clearly add up, business owners hold back — because subconsciously, they don't fully believe in their back-end. They have a great product and funnel, but something stops them from doubling down.

Overcome that fear. Spend on marketing, invest in it, trust your back-end, and market the hell out of it. The businesses that scale fastest are the ones willing to be the most aggressive when the numbers prove they should be.

One of our first priorities when working with any new 2X client is to optimize their business model — and we have yet to work with a single person who doesn't need help with it. The most common issue: it isn't "sticky" enough.

"Sticky" means turning one-off clients into clients for life. It's hard to earn someone's trust and get them to buy from you. Once you do, your business model needs to give them a reason to keep coming back — whether that's recurring revenue, a ladder of offers that grows with them, or a community they never want to leave. Make it sticky and they'll stick around forever.

My aim is to become the fastest-moving entrepreneur I know. The more experience I get in business, the more I appreciate how critical speed is:

• Test ideas fast
• Validate new offers fast
• Ship before you're ready
• Iterate, improve, and figure it out as you go

Perfectionism kills momentum — and momentum is everything. You cannot get hung up waiting for the perfect version. Unless you move faster, your growth will slow to a halt.

As you level up and evolve from Entrepreneur → CEO → Business Owner, the more you need to protect your time — and the more you need to say NO.

I'm living this more each day as we continue building systems at 2X to remove me from the process. As you grow, you must delegate and say no far more than feels comfortable. Your time is your most valuable asset. The only way to scale a business to $10 million is to work on it — and that only happens when you stop letting everything pull you back inside it.

When scaling from 6 to 7 figures, less is more — one highly specific core offer is the right play. But as you scale past the million-dollar mark, you need to grow with your audience. You need an offer for the big player.

We're currently developing an offer at the $50,000+ level. It won't be right for the vast majority of our audience — but for some, it will have an enormous impact. A high-end offer keeps your best clients inside your ecosystem as they grow, rather than forcing them to look elsewhere for the next level of support.

It's critical to test and validate new ideas at every level — but the only way to actually scale to the next level is to double down the moment you build traction. That's our playbook at 2X. We test and validate several ideas simultaneously on the front end, and as soon as one builds momentum we turn our full focus to scaling it as fast as possible.

One critical caveat: make sure you're not the one doing this. Have a team member own an idea and follow it through as it scales. Test often, move quickly, and scale it the moment it makes sense. Don't wait for perfect — wait for proof.

The most successful CEOs and business owners I know are the ones who ride momentum. When you build traction, don't let up. I've watched entrepreneurs scale from 6 to 7 figures and then blast toward 8 figures practically overnight — all because they kept their foot on the gas when the good times rolled.

Building real momentum is hard. It takes months of consistent effort to get it going. When it finally comes — and it will — don't rest, don't coast, don't pull back. Ride that wave as far as it takes you.

At 2X, we're all about systems — and there's a reason. You build systems to make something repeatable so you can streamline it, make it easier to delegate, and ultimately automate part or all of it. Systems are the secret to scaling at every level — from 6 to 7 figures, from 7 to 8, and beyond. There is no exception to this rule.

The more clients we work with, the more certain we become: systems aren't a nice-to-have, they're the engine of the entire business. Without them, you're always the bottleneck.

There are countless things you could do as a CEO. That's never the question. The question is: what should you do? And the answer is almost always what scales best, fastest, and most effectively.

Focus relentlessly on what drives the biggest impact for your audience and your business. When you always focus on what scales, you move to the next level faster than your competitors — while spending less time and money doing it. This focus drives better products, which creates raving fans, which builds unstoppable momentum. Once that cycle starts spinning, you do nothing but win.

This might be the single most important step in the entire list — and the one most entrepreneurs struggle with the most. As CEO, you need to let go.

• Get out of the way
• Stop being the bottleneck
• Stop micromanaging
• Let go of tasks, beliefs, fear, and insecurity

This is the only way to scale to the next level. You cannot work "on" your business while clinging to the day-to-day inside it. And you can't let go until you have two things in place: a compelling vision for where you're going, and the systems and people to trust with executing it.

Without those foundations, you cling on — because you have to. But once they're in place, letting go becomes possible. I've struggled with this over the years, and I continue to work on it. It affects most entrepreneurs. But it's 100% essential if you want to scale up.

To achieve Level 10 results, you have to put in Level 10 effort. That sounds obvious — but so many people don't actually do it. They play the victim, blame luck, and fall short of the effort required. If you don't commit fully and give it everything you have, what can you realistically expect?

I have "Level 10 Effort" above my mirror as a daily reminder. This vision is bigger than me — but it's me who leads from the front. If I want 2X to reach its goals and build the empire we're working toward, it needs me to show up at Level 10 every day. Just like your business needs you to.

Positioning is one of the most critical elements when scaling from 6 to 7 figures — and it's just as important pushing toward 8 figures. You need to own your marketplace. Own the phrase that connects your audience with your vision. Be the only name that comes to mind when someone thinks of what you do.

When someone thinks of systems, or scaling from 6 to 7 figures, we want them to think of 2X. That doesn't happen by accident. Every day, through our marketing, sales, content, and products, everything centers around our need to own our marketplace and become the one-and-only solution our audience needs.

To scale to the next level, you need to become an authority. And one of the most powerful ways to own your position in your industry is to own the content. There are many ways to do this:

• Write a bestselling book
• Create a blog with in-depth, authoritative articles
• Get featured on high-authority publications like Forbes or Inc.
• Start a YouTube channel or podcast

There's no single right platform — only the one that works for your audience.

Produce great content consistently, and do it at volume. This is a huge focus for us at 2X as we work to become the content leader for entrepreneurs scaling from 6 to 7 figures. We want to be "top of mind" — the first name that surfaces when someone needs what we offer. That only happens through a sustained commitment to quality content, produced consistently over time.

It doesn't matter what level you're at — you need to surround yourself with people who push you to be better. Right now, I have a strong network of 7-figure business owners. I love that network deeply. But if I want to scale to 8 figures, I need to surround myself with people who are already there.

Too many people think you build the money first and the network follows. That's backwards. Your network and mindset precede the revenue. Surround yourself with people ahead of you and they'll pull you along — often faster than any tactic or strategy could. Your environment shapes everything.

Looking back at my entrepreneurial journey, I changed direction too often. I don't regret it — those businesses were stepping stones — but with 2X, the vision is grander. And a vision like this requires sustained time and focus. If you're happy at six figures, you can pivot every couple of years, run multiple businesses, spread your focus thin. That's fine at that level.

But 7-figure businesses require real commitment. To hit those numbers, you have to commit to the long game, say no far more often than you say yes, change less, and focus intensely on one thing. The most dangerous word in a scaling entrepreneur's vocabulary is "also."

The easiest and fastest way to scale is to have an audience of raving fans who return again and again — and who refer others. But how do you build that? You make them the hero. You build a community that they own. You start a movement.

Everything we do at 2X centers around our clients' success — not ours. We don't just want to help people, we want to transform them. And the moment you shift your entire focus to the transformation of your customer rather than the growth of your business, everything changes.

• Make it all about THEM
• Focus only on value — because value drives results
• Create a community — a family — that people are proud to belong to

A tribe of raving fans builds momentum at a speed and scale you simply cannot manufacture with budget alone. Make them the hero, and your growth will explode.