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Marketing is exciting. It's fun. Creating new campaigns, working on new projects, running the numbers on what a marketing push could do for your business…
But here's the reality: Even though I'm about to share some growth marketing hacks that have helped me and others make millions of dollars, there's something important you need to understand first.
Your Real Problem.
I've worked directly with hundreds of entrepreneurs, business owners, and service professionals — and I can't think of a single business under $1 million that was ready for more marketing. At 2X we work with a lot of successful 6 and 7-figure businesses, and we spend less than 5% of our time talking about lead generation and growth marketing.
Yet our average client more than doubles their business in less than 90 days.
Our clients come to us with already successful businesses, but they've seen their growth stall, they're stuck working inside the business for too long, and they have cash flow problems — leaving a lot of money on the table. When we first talk, they always say some version of "If I just had more leads, I'd be set!"
Most entrepreneurs want to focus on marketing for growth, but from my experience this comes AFTER the foundational work is in place. The problem is, none of the "experts" talk about this — because vision and strategy aren't sexy. The latest growth hacks are.
If you focus on marketing without a solid foundation, you may make things worse. All those awesome marketing strategies create a dopamine kick and make you feel like you're winning and being productive — even when you're not.
So in this article, I have 6 marketing hacks that focus on the bigger picture — but even these will only work if you set your foundation with the right formula first.
It's easy to try and please everyone — to have multiple offers for multiple types of people. But the truth is, you can't. You need ONE Audience and ONE Offer. Get clear on these two, make sure they're aligned, and build your marketing strategy around them.
Most entrepreneurs struggle with this because they worry about niching down or committing to the wrong audience. This is exactly why you need to get your strategy on-point before you start thinking about growth tactics.
At 2X, we have one core offering — our 90-day hands-on coaching program. Same price for everyone. Same guarantees. This keeps everything simple and focused, and makes marketing, sales, and fulfillment dramatically easier.
One memorable failed launch — where we tried to serve more than one type of person with multiple offers on a single product — produced barely a third of the conversions we expected. It was an expensive lesson. Now, we don't make that mistake.
Keep it simple. Focus on ONE, and the rest of your growth marketing becomes easy.
The "paradox of choice" is real. When you give your audience more than one option, you make it easier for them to make no decision at all. One clear offer removes the friction. It sounds counterintuitive, but narrowing always expands.
Once you have your ONE audience and ONE offer, you need to position yourself as the go-to expert in your niche. Fail at positioning and forget about scaling — even basic marketing strategies won't help you. There are six elements that work together to build powerful positioning:
Take Brett and Victor, who became the go-to experts for real estate agents wanting to use Facebook Ads. We helped them niche down and position everything around a specific person. Since joining the 2X Accelerator Program, they've 3.6X'd their growth in under 90 days and are now at over $30,000 per month in recurring revenue.
Then there's our client Willem, who positioned his cleaning service in Denmark not on price — but on exceptional service and result. He stopped competing and started owning his niche entirely.
Positioning is the multiplier that makes every other marketing tactic work harder. With the right positioning, a single piece of content can do the work of ten. Without it, even a massive ad spend falls flat. Get this right first.
One of the best ways to position yourself as the expert your audience needs is to make a BIG promise — one that captures the attention of your ideal audience immediately. I learned this studying the top business books of the past few decades. The best ones all make a clear, specific, and bold promise that speaks directly to their target reader.
Of course, making a big promise is one thing. What really matters is that you then back it up and DELIVER. Make a bold promise, do it, and then surpass it. This is our aim at 2X every single day. Hence the company name.
Your big promise directs your entire messaging, helps you align your social proof and testimonials, and gives your audience a clear reason to take action. But none of it matters if you don't consistently deliver on it.
Vague promises get ignored. Specific, bold ones earn attention — and loyalty. "We'll help you scale your business" means nothing. "We'll help you more than double your business in 90 days" means everything to the right person. Know your promise, own it, and live it.
Too many business owners half-commit to marketing, worried about "spamming" or upsetting their audience. If that's you, you need to overcome that fear — because you need to be consistent. Show up every single day. Share consistent, congruent messages. Get in front of your audience and stay there.
There's just too much competition today. You have to become top of mind. Your audience needs to see your message multiple times before they're ready to act — and most of them won't catch it the first time.
Think about high-volume content creators who show up in front of their audience all the time. They build presence and familiarity — and in time their audience not only grows, it becomes more loyal and engaged.
At 2X, at least 30% of our business has come from pure persistence — retargeting our audience with high-value, relevant content over many weeks and months. Most of our clients should have joined six months earlier, but they were busy, distracted, or unsure. Consistent messaging eventually moved them. Your audience will do the same.
Consistency compounds. The entrepreneur who shows up every single day for a year will always outperform the one who goes hard for a month and disappears. It's not glamorous advice — but it's the most reliable path to becoming the go-to in your space.
At 2X, our first step with every new client is to dive into their vision and help them create a successful strategy and business model. Something else we always focus on — without exception — are the Numbers.
Unless you know your numbers, you cannot build a successful strategy or make the best decisions. No amount of marketing hacks or new trends will save you without them. Without your key metrics, you have no idea what's working. You're relying on guesswork and luck.
Don't do this. Track your key numbers. Make objective, data-driven decisions. The sole aim of your marketing is a positive ROI — and for every dollar in, you need to get two, three, five, ten back out. That only happens when you know and optimise your numbers.
This is when a good business transforms into a GREAT business. We created a guide that shows you the 10 KPIs you need to know about at all times — 33 pages of insight on mastering KPIs in your business.
When you know your numbers, you can predict success before you spend a single dollar on a campaign. You know your conversion rates, your cost per lead, your lifetime customer value. Once you have those, optimising your marketing becomes a math problem — not a guessing game.
This is possibly the most important piece of advice in this entire article — and it loops back to strategy and ensuring you have your foundation set for long-term, scalable success.
Most marketing hacks don't work because they focus on short-term thinking — a single product, a single launch, a single campaign. Business suicide. There's too much competition to build your model on hope and luck.
But if you create a strong backend with a proven offer, fulfillment, and service? You don't have to worry about all those hacks — because you'll generate consistent sales, referrals, and ideas, often on autopilot, driven by your best resource: your audience.
No amount of marketing hacks will save you unless you set your foundation with the right formula. At 2X, we know what this formula is. I've used it to build several successful businesses — including 2X itself, which scaled to six-figures per month within its first six months.
More importantly, we've helped dozens of clients double their businesses in 90 days or less, spending less than 5% of our time on marketing. Marketing is element 10 of 10 in the 2X Formula — there are nine elements that come before it.
Get the foundation right — the vision, the strategy, the business model — and the rest of your marketing becomes easy. Don't get it right, and no hack in the world will save you.
A strong backend is your best marketing asset. Happy clients who get results tell others. That word-of-mouth compounds month after month. We've seen clients generate more revenue from their backend — their existing clients and referrals — than they ever did from paid ads. Build it right, and marketing almost takes care of itself.
Marketing is element 10 of 10 for a reason. The entrepreneurs who try to fix their business with more leads — before they've nailed their model, their positioning, their numbers, and their backend — are fighting the wrong battle.
Get those six hacks right, in the right order, built on the right foundation — and you won't just 2X your business. You'll build something that scales.
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The Right Foundation?
The 2X Accelerator Program spends less than 5% of its time on marketing — and still doubles businesses in 90 days or less. Apply to find out why.
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