Are You Stuck Working "IN" Your Business?
Free Up Time & Scale Faster →At 2X, we're about two things: growth and freedom.
Our mission is to help entrepreneurs like you double your business… and double your freedom. It sounds too good to be true, but it's not. We've done it many times.
One of those times is with a now 7-figure business owner, John Murphy, founder of eBike Generation.
John started in the 2X Accelerator Program at $67k/month on average — and more than 100-hour work weeks. After completing his first 90 days and the first month of our Machine program, everything changed.
$67k → $503k/mo
100hrs → 10hrs/week
Profit Target
And that's what a business done right should do. It should be turned into a repeatable, scalable machine… so that when you get to another level, that becomes the new standard. And you grow from there.
Then do it again and again as you continue to level up. This is the sign of business done right — and the result is explosive growth.
So, how did he do it? I asked him the key levers and actions, and here's what he said:
I used to work more than 100 hrs a week and I was burnt out and feeling overwhelmed all the time. When you guys showed me how to build a team, I hired 3 full-time people. Not only did that free up more than half my time, but they were able to get more done than I could do on my own.
I came for help with getting sales and discovered I needed a team and systems. It's like hiring a contractor to put in a skylight and discovering the house is full of mold! We got rid of the mold and got to work on the sales and marketing with all that newfound time I have.
And his results speak for themselves!
By having the team and taking myself out of the majority of the day-to-day tasks I am now able to find that mental clarity to think about bigger things — new ways to get traffic, and also find new avenues to explore to bring more customers knocking.
Everything we implemented is not rocket science — it's mostly stuff I already knew should be done. But on my own, I would never have gotten to it. But by having a business coach expecting to see weekly progress, it spurs action. And the more action you take the easier it is to get results and double your business.
By having a team I can decide what should be done and whether my team can handle it or not. A lot more gets done when you have people to delegate tasks to. By being held accountable I stay consistent and the continuous action starts to compound.
You don't need a huge team to build a big, successful company. John hired just three essential roles that became ROI-positive in a hurry — there to execute the administrative tasks keeping him stuck in the weeds. Time is the constraint, and through systems, people, and delegation, you can get a lot more time to work on more strategic activities.
In our new book, From 6 to 7 Figures, we go deep into how to build an elite team around you. Get your copy here.
Our plan was threefold:
- Improve Conversion Rate
- Increase Average Order Value
- Grow Number of Monthly Sales
By knowing which three metrics to target I was able to get granular on each one and go after actions that would help each one. By improving all three, the results compound and we grew exponentially.
What are the key metrics that drive your business? And even more specifically, the ones that will drive your growth? Let's focus on those, track, optimize, and scale — and you'll be gaining more traction than ever. Most are afraid of the numbers. You have to get through that and learn to love them as they are your guide.
Stick to the plan and execute it. Only by focusing on specific tasks and seeing them through are the results going to come and double your business. The accountability and support have helped, and the team too, but being consistent is crucial. I've been more productive in 30 days than I have been in three years — and it's already showing.
What would happen if you just executed on the plans you had at the beginning of a quarter or year? This is where most trip up — they have a great vision, then jump from idea to idea or get lost in the hamster wheel. Execution is the name of the game, and John has done a fantastic job staying consistent, trusting the process, and taking action. Are you doing the same?
By getting one big task completed before the day starts to get busy, the day is already a success and productive. When you spend your days reacting to things and putting out fires you're only fighting to not lose ground.
One key to a great day/week/month/year is to start fast. We help 2X clients implement the strategic actions in the morning to get their day to be a big success before most people get much of anything done. Do deep work, do it often, and do it early. You'll be proactive, way more productive, and less stressed.
Always assess a task and ask if it can be delegated or not. By delegating most tasks, you open your mind to other opportunities that you would not recognize with your head down grinding on the daily stuff.
It's easy to get lost in the overwhelm of activity, but the majority of tasks can — and should — be delegated off your plate. By doing so, you can trade a $20/hour task for a $100/hour task and grow your business in a hurry. There are only a few things you should be focusing on as CEO, and once you learn how to effectively delegate the way John has, a whole new world opens up — one where you step into being a true 7+ figure CEO.
Being able to double your business income is achievable! John is truly a testament to what's possible — and shows what's right within reach with just a few tweaks to the way you run your business.
Things in business don't have to be crazy stressful.
They don't have to be constant fire-fighting and reactivity. They don't have to feel like you're constantly muscling it, week after week, month after month.
Something I learned years ago is that there is a simpler, better way to run a business… and that's what we teach at 2X.
More growth. More time. More consistency… with less muscle.
If you're ready to take your business efficiency to the next level, start by applying for our 90-day, one-on-one 2X Accelerator Program here.
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