MANAGEMENT • 4 MIN READ
Episode 08:
How To Productize Your Service To Take It To 7 Figures
- Your expertise…
- Your knowledge…
- Your time…
Or your specific method of doing something, YOU are the expert.
That’s great and all… but there’s only one you!
So how do you scale your expertise beyond just you?
In this episode of From 6 to 7 Figures, we help entrepreneur Perry Jeffries get out of being a one-man machine, and leverage his core offer so that the model is truly scalable…
And as a result, getting him on the fast-track to that magic million-dollar mark.
- The Vision: Grow from a one-man machine to a scalable model.
- The Challenge: To leverage his expertise and get out of the 1-to-1 service delivery.
- The Client: Perry Jeffries, Founder of The Entrepreneur’s CFO
Lesson #1 – Create a Free Irresistible Offer
When you first engage with prospects, they don’t know how good your service is.
They don’t know if you can deliver… The bottom line is, they don’t trust you.
So one way to get your foot in the door is to create a free irresistible offer.
That way, prospects can get a taste of the value you provide…and it becomes much easier to close them after the relationship is built.
Here are examples of offers that you can give away for free:
- Introductory Audit
- 30-minute Consultation
- High Value eBook or PDF Guide
- Self-Assessment Quiz/Survey
- In-Person Workshop
Lesson #2 – Create a Leveraged Model to Free Your Time
As a consultant, Perry’s bottleneck was the amount of time he could devote to delivering his service.
If your business depends on you for fulfillment, you’ll run into the same problem that Perry did.
Remember, you only have 24 hours in a day.
Action: In order to get out of the 1-to-1 business model, you need to build out a team that can handle service delivery WITHOUT you.
This whole process starts with documenting your fulfillment SOPs (standard operating procedures) so you can systemize everything and eventually hand things off to your team.
For more on hiring, see Episode 2, where we help Jess Chan hire a world-class team to get her out of the weeds and into 7 figures.
Lesson #3 – Focus on ONE Core Offering
Especially at the beginning, it can be easy to fall victim to SOS (shiny object syndrome).
With all the different ways to monetize your expertise, you may be tempted to have multiple offerings.
The key however, is to keep it simple.
Focus on ONE core offering. And optimize that before moving on to the next.
Doing so will allow you to scale much, much quicker than trying to test multiple offers all at once.
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