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Why You Don't Do What You Know You Need to Do….

By Guest Author, Erin Pheil

A (very) highly respected consultant reached out to our company a few months ago.

Her business's sales had initially stalled out in Q1, and by the time she called, monthly revenue numbers had been steadily sliding backwards.

She knew she was getting in her own way–and was standing directly in the way of her company's success–and she was convinced a bit of expert guidance would help her get unstuck.

She had tried reading business books.
She had tried delegating more.
She had tried forcing herself to do what her mastermind colleagues had told her.

Nothing seemed to be working, though.

Every time she sat down to create content,
to prepare her next offer,
to accept an offer to be on a podcast or Facebook Live….
she froze,
or began procrastinating.

She didn't know WHY she was self-sabotaging.
But it was happening.
Over and over and over again.

She reached out to us here at The MindFix Group
to see if we could help her get unstuck.

Unfortunately, halfway through my first conversation with her, she suddenly convinced herself that all she needed was an accountability coach or an accountability friend to hold her feet to the fire to make her do what she was supposed to do.

Before I could share with her why that almost certainly wasn't going to work for her,  she abruptly ended the call.

I felt a bit of sadness in my chest as the call ended. I knew in my gut she'd talked herself into yet another solution that wasn't going to serve her, and she was going to be in the same exact place a few months down the road.  (More on this in a bit.)

When We Just Can't Seem to Get Around Our Roadblocks…

As entrepreneurs, we regularly run into roadblocks along our journeys.

Our job is to identify them, determine strategies to move past them, then move past them.


Quite linear and logical, eh?

With strategic challenges, this simple formula of “find a fix, and do it” is how we move forward and grow, incrementally.

Not closing enough sales calls?

Invest time and energy to study with an expert or get sales training and use a better sales script.

Challenge = overcome! 

That was easy.

Here's the catch.

With SOME roadblocks we run into, new strategies don't seem to work– no matter how hard we try to implement them.

What's fascinating though, is that it's not that the strategies are failing…. it's that, like the coach in my example above, we just implement them.

We freeze.

We procrastinate.

We avoid.

We conveniently forget or blank out.

Weeks go by and we never quite seem to get around to doing what we know we need to do.

We KNOW we need to,
to grow our business…
we just DON'T.

Even with accountability.  Even knowing it's for our own good. We act in a way that's counterproductive to our success, and we don't do what's good for us.

What happens next

As we become aware of these patterns of avoidance (whether self-discovered or pointed out by coaches, mentors, team members, spouses, or friends…), we often start to feel frustrated with ourselves.

“What's wrong with me??”

“I feel like I must be broken….”

“I'm so worthless… I keep sabotaging myself….”

This criticism only serves to add thin meta-layers of guilt and shame on top of the frustration we're already experiencing from not doing what we know we need to do.

YOU Make Sense

The most important thing for us as business owners to know is that we make sense.  Your avoidance, procrastination, and what appears to look like sabotage MAKES SENSE.
Here's why:

As humans, we act according to what we believe to be true.

If you believe cats are dangerous, you will avoid cats. If you believe people can't be trusted, you'll be wary and skeptical of those you encounter until they earn your trust. If you believe Republicans have better policies than Democrats, you will vote Republican.

Beliefs are like lines of code running in the background of our minds. We are like computers, constantly executing those lines of code.
The tricky thing is, sometimes only a PART of us believes something. And oftentimes, we're not even aware of what we believe — so these lines of code keep getting executed outside of our awareness, so we feel confused about why we're acting a certain way.

Let's uncover why you're staying stuck

If you can set aside a few minutes to be honest with yourself, and contemplate a few simple questions, you may unlock an entire new level of understanding about yourself that, if followed, can help get you unstuck and ultimately skyrocket the success you see in your business.
Here's all you need to do:

Step 1:  Clearly identify a “How I'm stuck” pattern. 

Make sure you identify what you're doing (or not doing), how you feel, and when.  Example:  Every time I'm asked to book a podcast interview, I feel deeply anxious, then I procrastinate and put it off to the next day. 
(Notice above how we've identified a specific pattern.  Patterns can be worked with and cleared.  You're not broken — you're just a person with a pattern we get to work with.)

Step 2: Ask yourself a few questions

Remember: You make sense. You're experiencing this pattern for a reason.  Let's see if we can't shed some light on what this reason is.  Ask yourself:

What might I (or a part of me) believe to be true that's keeping this pattern in place?

How is experiencing this pattern actually SERVING me

What competing commitment am I upholding by staying in this pattern?

Example 1: One client of ours who was experiencing panic every time she didn't close a sales call asked herself the first question and realized she believed that she couldn't be safe or successful unless she was perfect.  So, every time she wasn't perfect, she felt terror.  She instantly uncovered the “line of code” that was causing her to have panic and dread each day, realized she wasn't broken, and that she was acting exactly as it made sense to.

Example 2: Another client asked himself the third question above when he saw he was avoiding engaging in PR opportunities, and realized that not doing PR was upholding a competing commitment to “hiding”, which helped him feel safe.  He was committed to both promoting his brand and staying small — and finally seeing both of these competing commitments out in the open helped him make sense of his previously-confusing paralysis and self-sabotage of not promoting himself.

You REALLY do make sense

Taking some time to understand the fears, competing commitments, or “lines of code” that are keeping you stuck help you break away from feeling like something's wrong with you and help you see yourself as a whole human being who's acting in a way that makes total sense.

Step 1 is awareness.

Once you're aware of what's happening, you can change it.

Tools, processes, and experts exist to help clear competing commitments, delete beliefs and “lines of code”, and to address what you uncover.  (I know this, because it's what we do at MindFix.) The first step, though, is building AWARENESS of what's actually occurring in your mind, and knowing you're actually functioning in a way that makes complete and total sense.

You REALLY do make sense

So that highly respected consultant?  The one that ended the call early with me?

She came back.

Six weeks later.

She'd tried working with a business coach who insisted he could tell her exactly what she needed to do.

Yet once again…. she never ended up doing what she knew she needed to do.

She didn't need more guidance or data.

She needed to unblock herself.

In following the 2 steps listed above, she uncovered she had “lines of code” running in her background that insisted that she'd fail in business if she made any mistakes — and this was keeping her frozen.  Of COURSE your mind won't let you take action if it's possible everything will fall apart if you're not perfect.  It made total sense.  We were able to clear out the programming for her, and she was off to the races, making offers, building new programs, and skyrocketing her monthly revenue in no time at all.

You can do the same.

Remember: Identify a clear pattern where you feel stuck (so it's a pattern, and not part of “you”), then uncover the beliefs, lines of mental programming, or competing commitments that–when you see them–make you say “AH YES!!! OF COURSE I'M ACTING THIS WAY!”

The relief you'll experience with this new awareness and clarity can't be underestimated, and you'll have taken an important step forward in being able to do what you need to do to build and scale your business.
You've got this.
I'm rootin' for ya.

Erin Pheil

Founder, The MindFix Group

Erin is the founder of The MindFix Group. Leaders work with her team when they want to get unstuck and out of their own way by rapidly and permanently eliminating their biggest mental blind spots and roadblocks. Her work allows leaders to rapidly eliminate their stickiest blind spots, fears, insecurities, self-doubts, imposter syndrome, and anxieties holding them back in just a few hours week, guaranteed.

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