Why You Don't Do
What You Know
You Need To Do

A highly respected consultant reached out to our company a few months ago. Her business's sales had stalled out in Q1, and by the time she called, monthly revenue numbers had been steadily sliding backwards.

She knew she was getting in her own way — standing directly between herself and her company's success — and she was convinced that a bit of expert guidance would help her get unstuck.

Every time she sat down to create content, to prepare her next offer, to accept an invitation to be on a podcast or Facebook Live — she froze. Stalled. Began procrastinating.

She didn't know why she was self-sabotaging. But it was happening, over and over and over again. She reached out to The MindFix Group to see if she could get unstuck.

Unfortunately, halfway through the first conversation, she suddenly convinced herself that all she needed was an accountability coach to hold her feet to the fire. Before she could be told why that almost certainly wasn't going to work for her, she abruptly ended the call.

She had talked herself into yet another solution that wasn't going to serve her — and was going to find herself in the exact same place a few months down the road.

As entrepreneurs, we regularly run into roadblocks on the journey. Our job is to identify them, find strategies to move past them, and execute. Quite linear and logical.

With strategic challenges, this simple formula — find a fix and do it — works well. Not closing enough sales calls? Study with an expert, use a better script. Challenge overcome. That was easy.

Here's the catch. With some roadblocks, new strategies don't seem to work no matter how hard you try to implement them. What's fascinating is that it's not the strategies failing — it's that you simply don't implement them.

Weeks go by and you never quite seem to get around to doing what you know you need to do. You know you need to, to grow your business — you just don't. Even with accountability. Even knowing it's for your own good. You act in a way that's counterproductive to your success.

As we become aware of these patterns of avoidance — whether self-discovered or pointed out by coaches, mentors, team members, or spouses — we often start to feel frustrated with ourselves.

This self-criticism only adds thin layers of guilt and shame on top of the frustration already there from not doing what you know you need to do. It compounds the problem without solving it — and it's based on a false premise.

Here's why:

If you believe cats are dangerous, you will avoid cats. If you believe people can't be trusted, you'll be wary of those you encounter. The tricky thing is, sometimes only a part of us believes something. And oftentimes, we're not even aware of what we believe — so these lines of code keep executing outside our awareness, leaving us confused about why we're acting the way we are.

If you can set aside a few minutes to be honest with yourself and sit with a few simple questions, you may unlock an entirely new level of self-understanding that — if followed — can help get you unstuck and skyrocket your business success.

Taking time to understand the fears, competing commitments, or "lines of code" keeping you stuck is what breaks you free from the feeling that something is wrong with you. You begin to see yourself as a whole human being acting in a way that makes total sense.

Step 1 is awareness. Once you're aware of what's happening, you can change it. Tools, processes, and experts exist to help clear competing commitments, delete limiting beliefs, and address what you uncover. But the first step is always awareness of what's actually occurring in your mind.

Remember that consultant who ended the call early? She came back. Six weeks later. She'd tried working with a business coach who insisted he could tell her exactly what she needed to do. And yet again — she never ended up doing what she knew she needed to do.

She didn't need more guidance or more data. She needed to unblock herself.

In working through the two steps above, she uncovered "lines of code" in her thinking that insisted she'd fail in business if she made any mistakes — and this was keeping her frozen. Of course her mind wouldn't let her take action if she believed everything could fall apart the moment she wasn't perfect. It made total sense. Once those patterns were cleared, she was off to the races — making offers, building new programs, and skyrocketing her monthly revenue.

You can do the same. The relief that comes with this awareness and clarity can't be underestimated — and you'll have taken an important step forward in doing what you need to do to build and scale your business.

You've got this.