Are You Stuck Working "IN" Your Business?
Free Up Time & Scale Faster →Want to run a business without stress? Sometimes the growth of your business can lead you into a false sense of security. On the face of it, things are going well — you have a great product that people love, and revenue is steadily increasing.
But under the surface, things are getting increasingly unwell at scale. Because you cannot escape the #1 rule of scaling a business:
If marketing and lead generation is your primary focus, you'll run into serious problems as you scale because you'll soon discover:
- Your systems aren't solid enough to cope with increased demand
- Your team isn't set up to thrive in a bigger business, so things get chaotic
So what was once a positive situation soon becomes a nightmare — as hairline fractures turn into huge cracks that threaten to rip your business apart.
This is the challenge that 2X client Erin ran into as she scaled her business. From the outside, she had what anyone would describe as a successful business. Her team was doing incredible work with clients, and she scaled to high-6-figures.
And yet everything she was doing was creating more stress. While her clients saw incredible results, she was declining on a personal level — because everything was built around her. Continued growth meant working more, working harder, and delivering more herself.
So Erin began working with us at 2X to unlock the vast potential in her business — to drive continued results for clients while also giving her what she actually wanted in life.
It has been an incredible journey — and a success story we're incredibly proud of at 2X. Here are the 3 tips that got Erin these results, and that will help you:
- Build a business that's ready to scale
- Remove the stress from growth
- Get everything you wanted from your business when you started
"Let's get more leads and clients" is the first instinct most business owners have when trying to drive growth. But Erin's story should be a cautionary tale — because if your first action is to throw leads and clients at a broken business, it'll magnify every existing problem. You'll be saying goodbye to running a business without stress.
So the first thing we showed Erin is this:
Marketing is actually the last primary focus when it comes to building a consistent, repeatable, fast-growing business without stress. I know this may be a shock — and it's counterintuitive to almost everything you've been taught. But we've proven it repeatedly.
In the first 90-day sprint of our 2X Accelerator program, we talk directly about marketing less than 10% of the time. Yet our average six-figure client has more than doubled their revenue — in just 90 days.
How? There is enormous value in building a strong foundation first. Without a clear strategy, an irresistible offer, solid fulfillment and operations, and clarity on your numbers — marketing tactics won't work. You'll be burning time and money trying to force people to buy from you.
Build the foundation first, and marketing becomes so much easier and better. Trust the process.
This is the counterintuitive truth most entrepreneurs resist. More leads won't fix a leaky bucket. We always fix the foundation first — strategy, fulfillment, operations, team, numbers — and then scale what's working. That sequence is why our clients move so fast.
If you want a business without stress — one that's ready to scale and sets your team up for success so you're not dragged into the day-to-day like Erin was — systems are the answer.
With the right systems in place for each part of your business, you have more repeatability, consistency, scalability, and most importantly, a mechanism you can delegate to someone else. Do this enough times, and your business won't need you.
Adopting systems requires a mindset shift. In school, in a job, and even when starting a business, we're taught to make ourselves irreplaceable. Our egos get a dopamine hit from being needed. Subconsciously, we teach our businesses to depend on us.
But the path to success and freedom means doing the opposite: creating the structures and systems for a company that doesn't need you.
Once you're in this position, you can work on the business, do the things that truly grow it, start earning more than ever before — and take as many vacations as you want, for as long as you want, and actually relax when you do. This isn't a fairytale. We see it day in and day out with private clients.
Systems are freedom. Every task you systemize is a task you can delegate. Every task you delegate is time you get back. Stack enough of those together and you go from being a slave to your business to being its CEO. Erin made this shift — and she went from exhaustion to actually enjoying what she'd built.
One of the keys to Erin's transformation was swapping out employees who were a bad fit for A-players who are an excellent fit for her culture. But the CEO's role doesn't stop at hiring — it starts there.
You are responsible for their success. You are responsible for ensuring they have the systems, training, support, feedback, and infrastructure to thrive. It is your responsibility to make things so clear and easy that they cannot fail.
Most entrepreneurs are so busy doing, doing, doing that they don't make time for their team. But getting the right people set up for success is one of the most powerful forms of leverage available to you.
Think of McDonald's. They have the training, systems, and processes to enable any person off the street to make a Big Mac with speed and accuracy. McDonald's has mastered making things turnkey — and it's one of many reasons they're one of the top companies in the world.
You don't need to be McDonald's to use this mentality. Put the training, systems, and infrastructure in place so you can hire good people and make them great. Make things so simple, so clear, so easy that your team cannot fail.
I know what you're thinking: "But Austin, I don't have the time to do any of this." That's why in our program, we show you how to free up time first. Because you do have time — you're just not using it properly yet.
It's easy to blame your team. It's easy to be frustrated when they don't perform as well or as fast as you can. But you can choose to feel special — or you can choose to be successful. The choice is yours.
Erin's team transformation started the moment she stopped expecting them to figure things out on their own and started taking ownership of their success. The same people who were underperforming became high-performers once they had clear systems and real support. Your team will rise to the level you set for them — but you have to set it.
We all need a helping hand in this lonely world of business. Even Zuckerberg leaned on Steve Jobs for guidance. If you're like most business owners, you're either stuck and don't know what to do next — or you're working on the wrong things.
Either way, we can show you how to claim back ownership of your business by working on the things that will actually move the needle. We've coached and mentored hundreds of business owners just like you — and just like Erin. There isn't a problem our team of world-class coaches can't help you overcome.
We'll Guide You To Work On The Right Things
In The Right Order — And Scale Without Stress
Join Erin and hundreds of 6/7-figure entrepreneurs who are scaling better, faster, and with far less stress inside the 2X Accelerator.
Apply To The 2X Accelerator