Are You Stuck Working "IN" Your Business?
Free Up Time & Scale Faster →Do you launch online courses or programs?
If so, you can likely resonate with the feelings… Starting with the bliss and excitement of making it rain sales — followed by the stress from the growing to-do list of all the details. The big fear of a failed launch or nobody buying. Then the crazy hours and grit and muscle it takes to get through the launch. By midway through, you just "want it to be over."
Can you relate? I've been there. Many times, in fact.
Until I learned it didn't have to be that way. We could have a big, record-setting online course launch… but without the stress, reactivity, and crazy hours.
Abbey is a 7-figure entrepreneur whose business, The Virtual Savvy, is built off a "launch" model — opening their signature program twice per year. In the past, those launches were incredibly stressful. After working with the 2X Accelerator Program, everything changed.
Built From Scratch
While Investing In Growth
Stress-Free
During one of my first launches, I actually had to visit the hospital because I thought I was having a heart attack — it was actually a stress-induced panic attack.
— Abbey Ashley, Founder · The Virtual Savvy
Instead of a blissful, money-making, brand-establishing big launch… she ended up in the hospital. That was before.
But now? Now she's making way more revenue — and doing a small fraction of what she used to.
The difference is night and day. I have a team that is taking extreme ownership and completing tasks for me. I literally just have to show up a few times as the "face of the company" and the rest of the launch runs WITHOUT me.
— Abbey Ashley
So how did she do it? How did she turn her business into a now multi-million machine — free from the weeds, leveraging a great team running the show, and growing faster and faster?
Short answer: In the 2X Accelerator Program — where we help ambitious entrepreneurs with our 1-on-1 coaching + implementation get free from the weeds, turn their business into a machine, and scale faster than ever.
Abbey followed the methodology and step-by-step guidance, and it's making all the difference. I asked her for her top tips looking back on how she made this leap from "hustle" to MACHINE…
What happens in between launches is incredibly important. We had pretty well mastered Organic traffic — but 2X challenged us to not neglect the other two forms of quality traffic: paid and partners. We started Facebook ads and developed a system for obtaining affiliate partners. We have an evergreen funnel that runs in between our launches that gives us sales but also grows our list.
— Abbey Ashley
PPO: Paid, Partner & Organic — that's where we recommend our 7-figure clients get to, so you have strong, consistent leads and sales without the risk of being dependent on ONE channel. The channels compound on each other when done right, driving higher profit margins and exponential growth — often with some great low-hanging fruit easy wins along the way.
Start with one channel, but over time build a 7-figure machine with our PPO method. And remember: what happens in between launches is where your launch results are actually made. Building lead gen and momentum at the right time is a critical key we recommend for all launch-based 2X clients. Learn more in our book.
Systems. Systems. Systems. The only way this launch could happen without me being in the weeds of it was for us to develop a system that could run without us. This meant having a solid task management system, SOPs, video trainings, and feedback loops so our team could run the launch without the help from executive leadership.
— Abbey Ashley
Systems are the key to set you free. They're the foundation of repeatability, effective delegation, improved team performance, better margins, and scalability. They are VITAL — and they're our superpower at 2X.
Abbey and her team have leveraged systems to build a sustainable, fast-growing machine. The same approach is available to you. Get the full playbook in our book.
Hire for the business you're going to have. I'm not saying don't be profitable — our business runs at about 40% profit margins. However, sometimes it's worth it to lower your profit for a few months to bring on the RIGHT team members, especially if those team members are related to growth.
With the help of 2X, we developed a hiring system that has helped us to bring in people that are skilled AND have a cultural fit like no other. I truly believe that the ability to hire well has been one of the keys to our rapid growth.
— Abbey Ashley
If you combine the right strategy… with systems… and a great team of people, it's insane what becomes possible. The right team is not only business-altering — it's truly life-changing. During the middle of Abbey's biggest launch ever, I checked in on her. Her response? "I don't have anything to do, so I'm going to hang out with my husband." A few days later: "My team is doing everything, so I think I'm going to watch Disney movies with my kids."
That is what a business machine looks like. That's what we build at 2X.
It's night and day difference — and it's possible for you, as well.
Take it piece by piece: start with the right business model and strategy… turn your business into a machine with strategic systems, piece by piece… then invest more into growth and a solid team to run the show.
More time freedom. More consistency. More growth. And a much bigger impact.
That's what we help you do at 2X. If you're ready to take the first step and stop being stuck in the weeds of your own business, apply now for our one-on-one 2X Accelerator coaching + implementation program.
Want To Be Stress-Free
And Scale Faster Than Ever?
We've coached and mentored 100s of business owners just like you. There isn't a problem our team of world-class coaches can't help you overcome — with personal one-on-one guidance and our proven growth methodology.
Apply To The 2X Accelerator