From 6-figures & 65 hour weeks to 7-figures & living his dream
It’s a tale that’s familiar to most entrepreneurs.
You grind your fingers to the bone and work long, unsustainable hours in the pursuit of success.
But you can’t burn the candle at both ends without it catching up with you. So burn-out is a common experience for many entrepreneurs.
In that respect, Matt McKinney was living a pretty typical entrepreneurial life.
He started his winery McKinney Family Vineyards as a passion project in 2010, and bootstrapped its growth.
This ‘in the trenches’ approach to growing his business meant he was working 65-hour weeks. It was extremely rare that he took a day off.
As Matt explained:
But as the familiar entrepreneurs’ narrative goes, eventually Matt hit a wall. He knew that things had to change otherwise he risked more than just the future of his business.
What most entrepreneurs come to realize at this point is that there must be another, healthier road to success.
So Matt jumped down a rabbit hole in search of answers. He eventually discovered 2X, and the rest is history.
Matt has been an amazing client to work with. He had a great business, and did amazingly to get to the multi-6-figure stage he was at. His business just needed some adjustments to get to the next level, and it has been incredible to see his transformation.
Since working with 2X:
Matt is ‘living the dream’ he envisioned when he started his business
He now takes one or two days off per week
He 3.6X’ed his business and has joined the 7-figure club
PLUS has the foundation for much more continued growth ahead … without the constant hustle and grind
So what’s the secret? How did Matt break free from the weeds and start living his dream?
Well dig in because we’ve put together his three biggest lessons from his 2X experience.
Lesson #1 – Build A Team To Get Free From The Weeds
The growth of Matt's business wouldn’t have been possible without building a team to help get him free.
He’s now operating as the true CEO his business needs with a team of 5 to support him.
This is an essential part of growth if you want to scale your business and remove yourself as the bottleneck.
But growing a team comes with its challenges. You need a way to evaluate the performance of your team and give them clarity on what they need to do.
Lesson #2 – Systems Are Life If You Want To Get Free
If you want repeatability, consistency, and efficiency in your business then you need to implement systems.
They give everyone clarity on how things work in your business, and make every function easier to perform.
Here’s what Matt had to say about the impact systems have had for him:
Lesson #3 – Get A Coach To Show You The Fast Path To Success
As a business owner you can either figure things out for yourself through trial and error, or you can get someone who has achieved success to show you the fast path.
Matt comes from a professional sports background and made a very strong argument for why having a coach is essential.
There are some very wise words in these quotes from Matt.
And if you follow these steps they’ll make a big difference to not just your business but your personal life too.
And as entrepreneurs, we build businesses to make our personal lives better, right?
So I finished the interview by asking Matt if he had any advice for entrepreneurs that were in his position. What would he tell someone who was stuck in the day-to-day grind of their business? What’s the number one thing they could do to improve their lifestyle?
And Matt reiterated an earlier point,
And there you have it. If you’d like to take Matt's advice and hire a coach to show you the fast path to success, we’re here to help.
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