Are You Stuck Working "IN" Your Business?
Free Up Time & Scale Faster →WOW! The dust is just starting to settle after an amazing two days at our Mastermind Event in Austin, Texas last week.
It's our first mastermind since before COVID — and we've missed doing them because of the incredible momentum, connections, and value they bring to our clients.
It felt great to do these in person again, and we have so many plans for lots more. Maybe you'll be in the room with us next time — connecting with our world-class team and clients?
In the meantime, I want to share 10 big ideas from the event.
Here is a quick summary of the key takeaways — along with all supporting resources for you to dive deeper into each one.
The better you know your numbers, the more clarity you have on where to focus and what to fix.
Most entrepreneurs are flying blind. They "feel" like things are going well — or going badly — but they can't point to the exact number that tells them why. When you track the right metrics, the answers to your biggest business questions become obvious. Numbers don't lie, and they guide every decision we make at 2X.
Our "DRS" framework will help you here. It stands for: Do the thing, get the Result, Systemize and scale it. Theory is worthless without execution — grit is what bridges the gap.
You can't delegate or systemize something you've never done yourself. DRS means you get in the trenches first, prove it works, then build the machine around it. This is how we help our clients build lasting growth — not just theory, but real proven results that get handed off and scaled.
Systems, numbers, and team are your secret weapons to give you everything you want from your business. The "machine" isn't a dream — it's a methodology. And once you're on the other side of it, the business takes on a life of its own.
This is our north star at 2X. Every tactic, every framework, every coaching call is aimed at one thing: helping you build a business that doesn't need you to run it. The machine is what unlocks more revenue, more time, and more impact — all at once. It's not a trade-off, it's the goal.
The clearer you are on what you want, the faster and more focused you'll become. A vivid, compelling vision is the magnet that pulls everything else into alignment — your team, your priorities, and your decisions.
One of the first things we do with every 2X client is get crystal clear on their vision. Not just revenue goals — but what their life and business look like at every level. When you have that anchor, every decision becomes easier. You stop chasing shiny objects and start building with intent.
Break your business down into micro-businesses. We call this the Value Chain. Then measure the key numbers within each step. When you optimize every stage of the chain, the compounding effect is exponential — not incremental.
Most entrepreneurs look at their business as one big blob. The Value Chain forces you to see it as a series of connected machines — each with its own inputs, outputs, and conversion rates. You can read more about this in our book, From 6 to 7 Figures — it's one of the most powerful frameworks we teach.
It's so easy to get drawn into things that seem more exciting. A new platform. A new product idea. A new strategy. But be careful — shiny object syndrome can be very harmful to your business and growth. Every pivot costs more than you think.
We see this derail so many entrepreneurs who are otherwise talented and hard-working. The antidote is a clear vision and quarterly priorities that you commit to. When a shiny new idea comes up, you have a framework to evaluate it: does this move us toward the vision, or away from it? If it's not a clear yes — it's a no.
Don't take your eye off driving growth and sales. It's easy to get absorbed by operations, team issues, or product — and then realize your pipeline has dried up. Always be doing something to drive growth. Every single day.
Revenue solves most business problems. The fastest way to get stuck is to stop actively fueling your pipeline. Whether it's content, outreach, ads, or partnerships — something must feed the beast every day. This is non-negotiable for our 2X clients, and it's one of the first habits we lock in together.
The thing between you and where you want to be is deep work. Our "Done By 10:30AM" strategy will help you do the high-leverage work that moves your business forward every single day — before the world has a chance to pull you into reactive mode.
This is one of the simplest and most powerful habits we install. Win the morning and you win the day. Get your one big strategic task done before 10:30AM, and no matter what else happens — meetings, fires, distractions — you've already moved the needle. Our clients consistently call it one of the biggest game-changers in their business.
The right irresistible offer makes your marketing and sales team look like heroes. Get this right, and you'll fly. Get it wrong, and no amount of traffic or follow-up will save you.
Your offer is the foundation of everything. Before you spend another dollar on ads or another hour on sales calls, make sure your offer is truly irresistible — not just to you, but to your ideal client. We work on this deeply with every 2X client because when the offer is dialed in, the entire business gets easier and more profitable.
Our Model One framework is your blueprint for elite hiring. Start with an ideal candidate profile for the role — then make them an irresistible offer. The right hire, made the right way, is one of the highest-ROI investments you'll ever make in your business.
A-players don't just apply — you have to attract and recruit them with the same intentionality you'd use on a great customer. The full Model One breakdown is in our book, From 6 to 7 Figures. Get it right and you build a team that makes you redundant in the best possible way.
Two days. Ten big ideas. And a room full of entrepreneurs who are done settling for less than what their business can be.
If you're like most business owners — either stuck and unsure of your next move, or working hard on the wrong things — we can show you how to claim back ownership of your business and focus on the things that actually move the needle.
We've coached and mentored 100s of business owners just like you. There isn't a problem our team of world-class coaches can't help you overcome — with personal one-on-one guidance and our proven growth methodology.
Want to join us at the next 2X Mastermind Event? Start by applying to the 2X Accelerator here.
Want To Join Us At The
Next 2X Mastermind Event?
We've coached 100s of business owners just like you. There isn't a problem our team of world-class coaches can't help you overcome — with personal one-on-one guidance and our proven growth methodology.
Apply To The 2X Accelerator